Ostuni, the white pearl of the Adriatic

In the heart of Puglia lies a city that seems suspended in time, a place where the past harmoniously blends with the present, creating a timeless ensemble of emotions and beauty. This is Ostuni, also known as "The White City", a jewel of the Adriatic that remains in the hearts of anyone with the privilege of visiting.

The origins of Ostuni date back to ancient times: its streets tell stories and emotions that through millennia. Its historic center, an intricate labyrinth of cobblestone streets, is a journey back in time. The houses, all painted in white, shine under the Mediterranean sun, reflecting light and spreading a sense of purity and tranquility.

The heart of the historic center encloses the magnificent "Cathedral of Santa Maria Assunta", which stands in all its splendor. This masterpiece of Gothic architecture is a place of reflection and admiration, with its majestic rose window and interiors adorned with sacred art.

Ostuni is not only a feast for the eyes but also for the palate. The cuisine of Puglia is renowned worldwide, and here you can savor authentic and genuine dishes. From orecchiette to local olives, ripe tomatoes to artisanal cheeses, every bite is a celebration of tradition and love for good food.

In the picturesque streets of the center, artisan shops offer local treasures, from hand-decorated ceramics to carved wooden items. Each piece is a tribute to the craftsmanship deeply rooted in this region.

But it is at sunset that Ostuni reveals its full magic. The warm lights of the streets turn on, and the horizon offers displays of colors that fade from deep blue to soft pink, creating a unique atmosphere that captures the heart of anyone witnessing it.

The essence of Ostuni is an invitation to slow down, to discover, to enjoy the hidden beauty in every corner. Come and explore the beating heart of "The White City" and let yourself be enchanted by its timeless magic.

Ostuni, the beautiful "White City," is not only the perfect destination for those who love art, history, and culture but also provides access to a breathtaking coastline along the Adriatic Sea.

The beaches surrounding Ostuni are a coastal paradise that offers visitors moments of relaxation and pristine beauty.

Torre Pozzella Beach


Just 7 kilometers north of Ostuni lies Torre Pozzella Beach. This beach is surrounded by the majestic presence of the tower of the same name, a coastal watchtower dating back to the 16th century. The beach is a small oasis of tranquility with crystal-clear waters and golden sand, perfect for a day of sunbathing or a refreshing swim. It is ideal for families with children due to its shallow waters.


Rosa Marina Beach

South of Ostuni, you will find Rosa Marina Beach, one of the most famous in the area. This beach is known for its fine golden sand and is surrounded by sand dunes covered in lush vegetation.

Here, you can rent umbrellas and sunbeds for a day of complete relaxation and enjoy the crystal-clear sea. The beach is also the ideal starting point for kayaking excursions or exploring the surrounding cliffs.

Pilone Beach

A few kilometers south of Ostuni, Pilone Beach is a fascinating destination for nature lovers. This beach is nestled between sandy dunes and offers a charming setting where the green hills meet the blue sea. The shallow waters make this beach suitable for swimmers of all ages, and local restaurants offer delicious fresh seafood dishes.

Costa Merlata Beach

A short distance from Ostuni, Costa Merlata Beach is a place where nature remains untouched. Here, white rock cliffs plunge into the crystal-clear sea, creating a unique visual spectacle. It is ideal for snorkeling enthusiasts and marine exploration. Along the coast, you will find secluded coves where you can enjoy some tranquility and privacy.

These beaches around Ostuni are just a few of the hidden gems that this region has to offer. Puglia is a land of beauty and tradition, and Ostuni is the perfect starting point to explore all its wonders. Whether you are looking for a quiet beach to relax or a place for exciting adventures, Ostuni and its beaches are the perfect destination to explore the most enchanting spots on the Puglian Adriatic coast.

Hospitality that Speaks to the Heart

A vacation that pampers the soul